New York Times Gets Freer
Today, you can quit fussing with registration via a .edu email address, BugMeNot.com, and our other New York Times hacks. Now, nobody will get charged for viewing virtually anything, including archives.
For some Web-2.0-ish reasons, the Times justified their move:
What changed, The Times said, was that many more readers started coming to the site from search engines and links on other sites instead of coming directly to NYTimes.com. These indirect readers, unable to get access to articles behind the pay wall and less likely to pay subscription fees than the more loyal direct users, were seen as opportunities for more page views and increased advertising revenue.