Hackcollege Goes to Adobe Days!
Many of you have probably heard that Adobe Creative Suite 6 launched last week. From May 17-18th, I had the incredible opportunity to join a group of 18 other talented student bloggers and art student representatives for an intensive two-day event at Adobe’s San Fransisco campus, where I learned all about Adobe’s latest and greatest software (in addition to eating a lot of delicious food and touring the beautiful city of San Fransisco!) For everyone who couldn’t be there, not to worry– here’s a recap of what I learned at Adobe Days 2012!
Creative Suite 6 - Heidi Voltmer, Director of Product Marketing for Web and Interactive Solutions, gave us a rundown of the major upgrades in Creative Suite 6. As the first major release of Creative Suite in 2 years, CS6 comes jam-packed with a slew of improvements and new features. “The key focus for CS6 was on speed and performance,” Voltmer said. Photoshop CS6 has a revamped interface, a faster Adobe Mercury Graphics Engine, blur effects, a Content-Aware Patch feature and 3D imaging tools. Illustrator CS6 has 64-bit support and improvements to the Image Tracing Engine and pattern creation. New features in Dreamweaver include support for fluid grid layouts and CSS transitions, which Voltmer believes, “… will make [Dreamweaver] much more approachable for students just starting out learning web design.” In addition, two new tools for HTML5 were introduced in CS6: Adobe Muse™ and Adobe Edge Preview.
Creative Cloud - Along with CS6, Adobe also announced its first cloud offering this year. A monthly Creative Cloud membership provides users with access to download and install every new Adobe CS6 application. Integration with the new Adobe Touch apps for tablets means your work will be synced across all your devices. Members will have access to application upgrades, including new CS point-product features, before they are launched as part of major CS updates. Customers can still purchase the standard boxed suites: Design Standard, Design and Web Premium, Production Premium and Master Collection. The Student and Teacher Edition of Adobe Creative Cloud is available for US$29.99/month. Can’t decide if Creative Cloud is for you? ”If you’re considering getting the Master Collection, Creative Cloud is the way to go, because it has everything in the Master Collection and more,” explained Voltmer.
Personal Branding 101 - A major theme throughout the event was the importance of establishing a strong personal brand in today’s uber-competitive job market. Dave Rosenberg from GMR Marketing gave us tips on how to brand yourself to employers, and also shared what he looks for when reviewing resumes. He stressed that having a strong skill set isn’t enough. “You need to show how you’ve used your skills in real business situations… to produce tangible, measurable results. There is no excuse these days to say you weren’t able to find opportunities to get experience for your resume.” Get involved with campus organizations, volunteer, etc.
So what is Adobe’s role in helping students build their personal brand? “Adobe is about making creativity and business work together,” Rosenberg explained. Adobe products can help students effectively tell their story through multimedia-rich portfolios, websites and applications that stand out. For example, InDesign CS6 streamlines the creation of multiple layouts from a single set of content, helping to deliver interactive campus publications for iPad, Kindle Fire and Android devices. Dreamweaver CS6 enables students to create high-impact school or personal websites. There are so many ways Adobe CS6 can help you achieve your career goals!
Well, that’s an overview of what I learned from the many workshops and labs I’ve attended the last two days. Now, while all the presentations were extremely interesting and informative, the highlight of the event for me was on Thursday evening, when we practiced our photography skills on an open trolley ride through San Fransisco, then headed to Tres Agaves for a taco bar and unlimited margaritas! I’m glad to report that all in all, Adobe Days 2012 was a huge success– let’s just say I’m keeping my fingers crossed for a chance to return to San Francisco in the near future. Thank you, Adobe, for this unforgettable experience!