New Adidas Shoe Claims to Provide Energy Boost
Adidas is set to launch a new running shoe with cushioning technology that the company claims will give wearers a boost of energy.
The “Energy Boost” running shoe will feature a new cushioning material called Boost, developed by Adidas and chemical company BASF. Boost uses Thermoplastic Polyurethane (TPU) to provide a literal spring in your step, which Adidas says will keep you consistent over the course of a run.
This technology replaces the traditional use of ethylene vinyl acetate (EVA), which has been a standard material for midsoles. The new material also keep the shoe from wearing out, giving it longevity over shoes made of traditional material.
“Adidas helps make athletes better. With our new Boost foam, we are addressing a fundamental insight: everyone wants more energy. Whether you’re running a marathon, training for an upcoming season or just trying to get back in shape, our revolutionary Boost cushioning foam provides the highest energy return in any running products,” says Eric Liedtke, Head of Sport Performance at Adidas, “Energy Boost will reset the running industry and pave the way for all future performance footwear.”
So the idea is that this new foam will keep you comfortable and bouncy enough to make your runs more enjoyable and long-lasting. That’s not exactly an “energy boost”, but the claims will attract the attention of serious runners.
“Energy is one of the most important elements for any athlete. Often people only think about speed, but energy is the secret weapon that can set you apart from the competition. An added boost of energy is what allows you to push yourself ahead of everyone else to cross that finish line first, especially in a sprint when every millisecond counts,” says Yohan Blake, the second fastest man on the planet and 100m silver medalist from the 2012 Olympic Games in London.
The shoe will retail for $150 and is currently available for pre-order and are scheduled to be available on February 27.