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Ever notice how all food recipe sites seem to be written by a middle-aged yuppie who thinks they’re Martha Stewart? For one reason or another, the vast majority of recipes out there include a rather pretentious preamble written by someone overly-fond of words like “crisp” and “rustic.”

Knowing full well how that particular tone has a way of shutting out a large number of people, one blogger came up with Thug Kitchen, a vegetarian recipe source that ditches the Paula Deen delivery in hopes of changing how people view eating healthy. If you disapprove of foul language, however, you should probably stop reading now.

Thug Kitchen’s goal, in the author’s own words, is to “HELP YOUR NARROW DIETARY MINDED ASS” try new, healthy recipes without having to feel the nausea induced from overuse of the word “succulent.” The recipes on the site include observations on healthy eating like:

“HAVE YOU EVER FUCKING SEEN the Hamburger Helper? That shit is terrifying.”

“Look, just because french fries come from a vegetable don’t front like that shit counts as your veggies for the day. Yeah, I’m already in your fucking head.”

The blog’s FAQ explains the reasoning behind Thug Kitchen beyond simple entertainment as a means of deconstructing the stereotype associated with eating healthy, particularly the image of suburbanite, Whole Food shoppers and NPR listeners, saying:

PART OF WHAT WE ENJOY ABOUT TK IS HOW, HOPEFULLY, IT WILL GET READERS THINKING ABOUT WHAT KIND OF ADDITIONAL BEHAVIORS THEY ATTRIBUTE TO PEOPLE WHO TRY TO EAT HEALTHY. EVERYONE DESERVES TO FEEL A PART OF OUR COUNTRY’S PUSH TOWARD A HEALTHIER DIET, NOT JUST PEOPLE WITH DISPOSABLE INCOMES WHO SPEAK A CERTAIN WAY. WE AIM TO EDUCATE AS WELL AS ENTERTAIN, MOTHER FUCKER.

So far, the blog has hosted a few recipes in addition to image macros with health food advice, most of which is typed in all caps with a dose of swear words added for good measure, such as a suggestion to use avocados as a substitute for mayonnaise, because “seriously though, mayo is fuckin nasty.”