Young adult novels have a strange reputation in the world of academia as being books that are meant for kids, and not for us wise, old scholars. Surprisingly, though, 55% of young adult novels are actually purchased by adults, particularly adults between the ages of 33 and 44, according to a 2014 report. As a ...
‘Book Reviews’ Posts
College students are notoriously bad with money. Many of us find ourselves provided for in the way of food and housing and without the responsibilities of a career. With this freedom comes a false sense of security; when we have cash, we spend it. Meanwhile, we’re racking up massive amounts of debt. What’s a young ...
Cheaper by the Dozen is in the public domain and available to read for free online. If you made a record of how you spent every second of every day, do you think it’d help you operate at peak efficiency? This question plagued Frank Gilbreth, Sr., and his attempts at increasing efficiency in the smallest of ...
How to Win Friends and Influence People is in the public domain and is available to read for free online. We all have that one friend: that person everyone loves, who is successful at everything. They may not be unusually smart, outgoing or talented, but these people have a special kind of charisma that is ...
There’s the standard list of must-read books for high school and college — and I get that — but there are a ton of books beyond the standard literary canon that college students should delve into. Some are contemporary fiction, others are inspiring nonfiction, and all are going to make you think a little bit ...
If you’re an avid reader like me, you’ll be using your extra time to read the books that you’ve been waiting to read. Even if you’re just beginning to read more, there are many different books that you can read that will help you in many different aspects of your life. And it can be ...
Today's guest post is from Thomas Frank, a longtime HackCollege reader, and founder of collegeinfogeek.com. Thomas has some great takeaways for students from The Personal MBA. Enjoy!
One of the most interesting books I've been reading lately is The Personal MBA by Josh Kauffman. The book is centered around the idea that you can save thousands of dollars by not pursuing an MBA, instead reading lots of books in your free time and educating yourself. The book is a very broad overview of business that is broken down into chunks based on each factor that goes into running a business, including value creation, marketing, selling, finance, value delivery, and more.
While the actual value of an MBA is beyond my perception at this point in my life, I've come to realize that this book is a great starting point for business self-education. It's written in bite-size passages, each one based on a particular concept that falls under its chapter's main idea.
In the chapter on value creation, one of the concepts that stuck out to me was the concept of economic values. These are the values of a product or offering that will influence how much people will want to buy it. The economic values Josh lists are
Efficacy - how well it works
Speed - how fast it works
Reliability - whether or not you can depend on it
Ease of use - how much effort does it require you to expend
Flexibility - how many things it can do
Status - how it affects the way others perceive you
Aesthetic appeal - how attractive or aesthetically pleasing it is
Emotion - how it makes you feel
Cost - how much you have to pay to get it
Web maven and wine connoisseur Gary Vaynerchuk has got a new book out, and it's not about wine. Gary's latest book provides an overview of building a personal brand and how to start killing it online. Gary's book, Crush It!: Why now is the time to cash in on your passion, is great for anyone still scratching their heads about the world of social media.
This book review is best described from the viewpoint of my grandmother and small business owner, Seattle Sutton. She started her diet-delivery business in 1985 with the sole goal of paying her grandkids' college tuition. After her 5 children begot 14 grandchildren, she knew she had to hustle. (For the record: she's met her goal. Thanks, grandma!) But the Internet is unlike many other media she's had to interact with throughout her life. Just as her business grew up with radio and television, her customers are growing up with the Internet and have a different set of expectations. She's confused by this world and needs a primer. Crush It! is the perfect primer for her.