In the words of Dr. Evil, one meelion users might not be a big thing in tech anymore. But for a site like Wiggio – whose userbase is 80% college students – it is.

I’ve spoken about Wiggio before - they’re a collaboration suite that’s suited for student organizations or other small groups that have a userbase that communicates best via text messages, e-mail, and quick cell phone conference calls.

Full disclosure – I was a previous Wiggio user for some student organization I was a part of, but my involvement with than organization has since ceased. And since my involvement has ceased, I’ve noticed a few other collaboration tools that rival Wiggio.

The main competitor is Google Apps. Since Google’s e-mail and calendar are pretty much ubitiquous for casual users, a transition to a organization’s site seems simplistic and frankly a no-brainer. When set with a domain name, Google sites can provide personalized e-mail, document sharing, and the whole gamut of collaboration tools.

But it’s not as convenient as it seems. Google Apps usually requires clients to log in separately from their personal Google accounts, for security’s sake. It makes sense, but it’s not always practical. If I have to check an e-mail someone sent me on my personal account, then update the Google site, it might require 4 separate login dialogs (2 log-ins, 2 log-outs) before I get back to what I was doing.

Furthermore, Google Apps is the Linux of collaboration suites. It’s free (for the most part), and allows 100% complete customization by the admin and end-users to dictate exactly what type of site they want to experience. Now, we all love freedom, but sometimes it could be taxing to set up an entire system from scratch in a Google Apps site.

I’ve recently moved my fraternity’s chapter’s website from Google Apps to Chapterboard. Chapterboard is just one site that is customized for fraternities and sororities, but unlike its competition it’s free to use. It allows me to set up certain chapter specific functions, but the biggest problem I’ve been experiencing is a lack of participation from users.

Why? Because they’re not thinking of navigating there. They can go to Facebook and create a group and do effectively the same things. They can set up polls via Questions, mass message members, use a Group to plan a specific event. Why bother using a collaboration suite?

Wiggio reaching 1 million users shows that it has found a niche in a market that’s often hard to conquer. Although Facebook has integrating video calling, they’ve not integrating conference calling like Wiggio. The “file cabinet” Wiggio provides for each organization is not yet effectively replicated on any social network, so it adds the punch of having organizations keep their files in one place without having to worry about a separate service like Dropbox or Google Drive.

Cheers to Wiggio and its employees, and best of luck to collaboration suites as a whole as they navigate the ever-changing fickle college student market.

[Photo courtesy of Flickr user w00kie. Licensed courtesy of CC BY 2.0.]