In today’s world of technology and social media, Facebook ranks pretty high in terms of usage. I have a Facebook, you have a Facebook, your mom and dad probably have a Facebook, and so on. As you look for a job, potential employers may Google your name or look you up on Facebook to see what pops up. Here are some tips on how to professionalize your profile.


The number one thing that people will tell you to do is make sure that you don’t have pictures up of yourself that could make you look bad. For example, don’t have pictures up of you drinking with all of your buddies. I’m not going to say that because it seems too obvious; that’s information that has been repeated over and over too many times.

Instead, I’m going to tell you to make sure that you have pictures that depict the real, genuine you. For example, if you love to mountain bike and cook, maybe have some pictures of you doing both of those things. You don’t have to have 150+ photos of the same thing, but a nice variety is good to see. Employers want to see that you’re a well-rounded person. This can help you depict that.

Clean out your friends list

We all have some people on Facebook whom we aren’t really friends with. Maybe you passed by them in the student center or sat close to them in the library and they added you.

My point is: Why have them on your friends list if you’re not friends with them?

My motto here: If they aren’t posting relevant material, engaging with you constantly, or related to you (as a friend or family), seriously consider removing them from your list. I know this seems like it has nothing to do with your job prospects, but you’d be surprised with how much seeing their nonsense updates can change your thinking. The quote that comes to mind here is: “Surround yourself with people who will help you.”


People use their status messages to talk about things that probably shouldn’t be on the internet for the world to see. Don’t be one of those people.

At the same time, don’t be afraid to talk about your achievements or the things that you’re learning every now and then. Posting five times a day can seem redundant, even if you are posting about different things each time. My recommendation to you is to post good stuff on there and engage with others in a meaningful way.

For example, don’t just say this: “Got the job. Excited.”

Say this instead: “I got the job that I really wanted – you’re talking to the newest staff writer for Forbes. I’m excited to start bringing you all useful information to apply to your lives. What are some things that you like reading about?”

See what I mean? Meaningful.

“Liked” pages

I don’t know about you, but at one point in my life I liked random pages. That was back when it was “Become a Fan.” Those days are gone — including those random pages.

If you’ve got some time, sit down and go through all of the pages that you’ve liked over the years. You might find some pages that add no value to your social interactions. It might be a good idea to remove those pages.

At the same time, it’s a good idea to find some pages that you do like and that add some value to your life. This will also help you become more of a well-rounded candidate.


Make your URL simple, like your name. It shouldn’t read “”

Instead, put something like: “”

People will be able to recognize your profile by your name. It makes all the difference, trust me.

“About Me” section

Make sure that all of the information in this section is up-to-date and factual. There’s nothing worse to a potential employer than somebody who has false information on their profiles or someone who lies about who they really are.

Be authentic and genuine. People love that.


Overall, just make sure that all of the content that you’re producing is great. If you can get people thinking with a question or entice your audience with a picture or video that will make them react in a good way, do it.

What are some other ways that you can professionalize your Facebook? Let us know in the comments below.

Related: The Importance of a Personal Website

Images (edited): Roger Braunstein, Rob Lawton