How to Use Twitter with Purpose
Social media sites are becoming the focal point of our generation, each one highlighting a different way to connect with others in a unique manner. Whether you use Twitter to follow all of your favorite celebrities or to vent your feelings, there’s definitely a few things that you can do to clean up your act and get on the right track.
Unfollow Some People
The first thing that I recommend is to clean up the amount of people that you follow. It’s okay to follow more people than the amount of followers you have. But make sure that the people that you’re following are relevant to you and your life goals.
You can do this a couple of different ways:
- Start at the top of your dashboard and slowly scroll down to see who is tweeting. When you see someone or something that you feel like isn’t helpful to you, unfollow them. Do this until you can’t anymore (or when you get bored).
- Go directly to the people that you follow and unfollow those who aren’t relevant to you any longer. This can take some time if you follow a lot of people.
It’s totally worth it in the end. Your dashboard is now full of relevant, useful information.
Tweet People Who You Think Will Tweet Back (and Some Who Won’t)
Tweeting people who will tweet you back is great for creating dialogue in the shared space of the internet. The web is a perfect place for your thoughts on a product or giving a shout out to someone for making your day.
At the same time, when you tweet people who you think won’t tweet you back — like a celebrity — you’re going out on a limb. There will be a few times when people don’t tweet you back. But the best thing is when people do tweet you back and you have a meaningful interaction. It kind of feels like the planets are aligned.
Post Relevant, Useful Information
The best thing that you can do for yourself is post things that people want to engage with. It can be a question, a quote, an article that you feel like people will find interesting, or something controversial. Here’s an example:
Write every single day for a month. A page or more. Write your secrets. Then collect all of your writings and burn them. You'll feel wiser.
— Robbie Williford (@rfwilliford) May 21, 2013
Whatever it is, make sure that it’s useful. People will start to see that you always have great content and they’ll start interacting with you.
You don’t have to tweet 65 times a day to get noticed. You don’t even have to tweet 10 times a day. Try 2 or 3 tweets to start off with, not counting your interactions with others or your retweets, and see what that takes you. The saying “quality over quantity” is relevant here.
Besides, who wants to see you tweet so much throughout the day? You’d be surprised with how many people really hate seeing the same person post something every five minutes. It gets annoying and you don’t want that to be you.
Don’t Follow Every Single Person Back
Some of the people who follow you (most likely the random ones) are following you just so that you’ll click on their name, see their information, and follow them back. Most of the time, you’ll follow them because they follow you. Then you never really see or hear from them again. A couple months later, you’ll be asking yourself why you don’t like getting on Twitter much anymore and the answer is because you’re overwhelmed to the point that you just want to start all over.
This is an easy fix: When someone follows you, feel free to click on them and see their information. If they’re not someone that you know or someone that is going to help you learn, don’t follow them back. As much as you think it’s the right thing to do, you’re only hurting yourself by following them back. Most of the time they are only following you because they know you’ll follow them back and they want to get their followers up.
Make Every Character Count
You only have 140 characters to get your point across so use them wisely. Shorten any links that you may have, make sure that you’re using the @ symbol correctly when you’re tagging people. And try not to hashtag too many things. Sometimes it can be funny. Most of the time it’s annoying.
Every word, every letter, every apostrophe and period, it all counts. Make the most of it.
Related: The Importance of a Personal Website
Image: Rosaura Ochoa