Web maven and wine connoisseur Gary Vaynerchuk has got a new book out, and it's not about wine. Gary's latest book provides an overview of building a personal brand and how to start killing it online. Gary's book, Crush It!: Why now is the time to cash in on your passion, is great for anyone still scratching their heads about the world of social media.
This book review is best described from the viewpoint of my grandmother and small business owner, Seattle Sutton. She started her diet-delivery business in 1985 with the sole goal of paying her grandkids' college tuition. After her 5 children begot 14 grandchildren, she knew she had to hustle. (For the record: she's met her goal. Thanks, grandma!) But the Internet is unlike many other media she's had to interact with throughout her life. Just as her business grew up with radio and television, her customers are growing up with the Internet and have a different set of expectations. She's confused by this world and needs a primer. Crush It! is the perfect primer for her.