Since 1953 and the release of the novel Casino Royale by Ian Fleming, the spy with a license to kill has been inspiring wardrobes, drink orders, and the definition of suave. But James Bond’s savvy doesn’t just end with fancy gadgets. In fact, James Bond is a land-mine of brilliant business strategies.


Lesson #1: Think Like a Villain – CEO’s like Bond villains often fit the profile of a psychopath: charismatic, absence of emotion in decision making, intense focus, and egocentric. And like a psychopath, they are notoriously confident in their abilities to pull off their deranged plan. Not saying every CEO is a psychopath, only 4% to be exact, but it’s safe to say that almost all CEO’s have psychopathic tendencies which can be extremely beneficial when running any profit-driven business or trying to rule the world.

Lesson #2: Brand Trumps Individual – James Bond has been played by six actors, and that’s only counting the movie actors. So what do Sean Connery and Pierce Brosnan have in common? They are both a part of the James Bond brand. Organizations often struggle with bringing in new management, but the truth is, as long as a company’s brand stays steady, the business can continue enjoying success no matter who’s the leading man.

Lesson #3: Keep up to Date - Bond films have many things in common: the women, the clever comebacks, the signature cocktail. However, every new movie also features the latest gadgets, the newest cars, and updated everything from Bond’s shoes to the movie-shooting style of the director. While it can be easy for businesses to keep repeating its one great successful year – this strategy won’t lead to new wins. Instead, continually be up to date, fresh, and always be ahead of the game by knowing what your competitors “enemies” are doing.

Minute Hacks is an original video series by us at Hack College, created to help you work smarter, not harder – no matter what the subject may be.